Spanish naked couple promoting family car
By worldsex at 5 August, 2009, 1:44 pm
Ad puts naked butts in Seat Altea
Seat wants to make sure that people in the U.K. don’t equate a family car with being boring, and what better Latin way to do it than by using happy naked people?
The new campaign, which carries the strap line: “The new SEAT Altea, because life shouldn’t stop with a family car” is now running in a selection of magazines and newspapers.
It carries an image of a thirty-something couple running naked from their new-look SEAT Altea XL as they prepare to go skinny dipping and bears the slogan “because dirty weekends should be more than watching the kids play football“.
The cheeky press campaign is being supported by a new national radio advert in which a youngster and his mum, driving in an Altea XL, awkwardly discuss mum and dad’s forthcoming ‘picnic’ which is set to include strawberries, cream… and chocolate body paint!
The new adverts, are the work of Spanish firm Atletico. The press ads feature professional models, and some of the images were shot in the Ebro Delta near Barcelona – one of the few Spanish beaches not crowded in June!
The models, María Maquilón and Timothy Cordukes, were picked for their “Britishness” – and their willingness to pose naked.
The early success of the British campaign by SEAT UK has led Spanish parent SEAT S.A. to supply the “naked” adverts to its operations in other European markets.
Source: AutoBlog and Seat Press Release
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